Founded in 1947, The Pine Club is a dining institution in Dayton, Ohio. After a few years of selling their steaks online, they needed an overhaul of their ecommerce presence, including a new website design, product photography, illustrations, and packaging.
I art directed product photography and illustrations to use throughout the new materials.
While redesigning the website, I designed the experience much more user-friendly and consumer-focused. Visit the live site here.
To put the finishing touches on the unboxing experience, I designed a new shipper and new printed collateral.
I compiled inspiration images, creating these moodboards to help guide design and branding decisions throughout the project.
Art direction and design: Katherine Stover
Creative director: Dave Harbarger
Copywriter: Kat Neis
Illustrations: Matt Cook
Interior photography: John and Maura Stoffer
Product photography: Nick Murway
Food styling: Emory Hall