A direct to consumer skincare brand targeted to men, Oars and Alps needed new packaging and an updated website for their expanding line of products.
I designed the primary and secondary packaging for their new beard oils and cleansing wipes.
Using their original packaging as a jumping off point, I worked to extend and evolve their brand look and feel to their new products.
Redesigning the website with a focus on mobile users, I worked to showcase both the products and the natural ingredients used.
For the holiday season, I designed a shipper and unboxing experience, along with a seasonal gift card.
Art direction and design: Katherine Stover
Creative director: Dave Harbarger
Copywriter: Ariel Ranieri